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Sponsorship
opportunities...
Click here to see Details of Sponsors
Click here for Sponsorship Form.
Click here for Banner Advertising.
A brief History of the Society
The Royal Lancashire Agricultural Show is one of the oldest County
Shows in the United Kingdom, its roots being traced back to 1767.
Its origins are derived from the amalgamation of three Societies, The
Manchester Agricultural Society, The Liverpool Agricultural Society
and The Royal North Lancashire Agricultural Society.
Royal patronage was received from Queen Victoria in 1893 to become as
it is known today, The Royal Lancashire Agricultural Society.
Since then the Show has been held in most of the main towns within the
old county borders of Lancashire and has been annually , other than
during the two world wars.
In recent years the event has been held at
Witton Park, Blackburn 1980-1985
Aintree Race Course 1986-1987
Astley Park, Chorley 1988-2002
Salesbury Hall, Ribchester
2003-2006
Before moving to it’s present venue at
South Plank
Farm, Barton, in 2008
The Society’s objectives are……….
…..” the encouragement and general advancement of the science and
practice of agricultural and horticulture including improvements in
the breeding and rearing of livestock, the invention and improvement
of implements and machinery and the encouragement of husbandry skills
and of all countryside based crafts, industries, sports and pastimes.
In addition The Society should advance the education of both urban and
rural dwellers concerning agriculture and country based industries
activities and crafts of a non political nature in the interest of
those who depend upon the countryside for their support, and
encourage a greater understanding of rural populations by urban
populations.”
To help attain these objectives the Society organises it’s annual
Show.
Media coverage has always been excellent with both pre Show and Show
periods receiving attention from Regional Press, Television and Radio,
helping to make the event extremely high profile throughout the North
West and in particular the County area. Indeed Radio Lancashire
traditionally broadcast live form the Showground on each of the three
days having a significant presence on site with their own stage and
the Radio Lancashire Bus.
To organise this annual event takes a great deal of time and
dedication, much of which is given freely by volunteers.
The other basic necessity is money.
Sponsorship is one of the main revenue streams available to the
Society and can take many forms.
Sponsors can support any section/s of the Show, or classes with in
each section.
Such as…………………
Light Horse
BSJA Showjumping
Pony Club
Private Driving
Donkey
Shire and Heavy Horse
Heavy Horse Turnouts
Horticulture
Pigs
Sheep
Rare Breed Sheep
Beef Cattle
Dairy Cattle
Dairy Goats
Pygmy Goats
Poultry/Pigeons/Eggs
Rabbits
Sheep Dog Trials
Countryside Arena
Fishing Village
Alternatively one could support the many “competitions”, for
example…..
Honey Competition
Cheese Competition
Stick Dressing Competition
Shire and Shetland Competition
Other opportunities include…………..
Main Ring Activities
Ladies Day
Grandstands etc.
All offer The Sponsor various ways of associating themselves with the
success of the Show itself but also to be intimately involved with a
favourite section or activity.
The
Show also offers facilities for Corporate hospitality which includes:
Ø
VIP Parking for your guests
Ø
Sponsor badge
Ø
Entry to the Show Ground,
Ø
Copy of the Show Programme
Ø
Access to the main Grandstand in a reserved area.
Ø
Morning Coffee.
Ø
4
Course Presidents Luncheon
Ø Afternoon
Tea.
The number of
Corporate guests can vary from 5 to 50, prices also vary but a typical
example would be £80.00 per person. In addition your Company name
would be attached to a prestigious class in the Main Ring and you, or
one of your guests would be invited to make the presentations of
Rosettes for that class.
The site
offers numerous possibilities for general advertising and enquiries
for advertising space would be welcomed and can be discussed with our
event Co-ordinator
Sponsors can also retain a
presence on our web site, in the list of sponsors, which includes
links to your own site (click here
to view) or can obtain a larger presence through discussion with
the office (click here to contact
the office).
To give you
an idea of what we offer in return for Sponsorship the following table
details the entitlements and privileges:
|
Amount of Sponsorship |
Entitlements and Privileges |
Up to £49.00
|
Donation |
|
£50 - £199 |
One day Showground admission for two people plus Admission to
Grandstand |
|
£200 - £299 |
One day Showground and Grandstand admission for 2 people + 2
Presidents lunches |
|
£300 - £499 |
3 days Showground and Grandstand admission for 4 people + 4
Presidents lunches. |
|
£500 - £699 |
Three days Showground and Grandstand admission for 6 people + 6
Presidents lunches, and VIP car parking |
|
£700 - £1499 |
3 days Showground and Grandstand admission for 8 people + 8
Presidents lunches and VIP car parking. |
|
£1500 - £1999 |
3 Days Showground and Grandstand admission for 10 people + 10
Presidents lunches and VIP car parking |
|
£2000 - £2499 |
3 days Showground and Grandstand admission for 12 people + 12
Presidents lunches. |
|
£2500 + |
Customised to Sponsors requirements. |
|
Example 1 |
|
Corporate Ladies day…..
6 people……£1500
(This package will be exclusive to two parties only)
Why not cosset your female clients and staff for a day at
The Royal Lancashire Show.
6 Ladies can have the VIP treatment on the prestigious Ladies Day
at the 2006 Show.
v
You and your guests will have VIP parking, then start off the day
at 10:00 am when you meet your party in our admissions tent, where
you will receive your Sponsors badges.
v
Your private Buggies will then take you for Morning Coffee in the
Presidents Marquee where you will be able to welcome your guests
more formally, and tell them what’s in store for the rest of the
day.
v
After coffee you will be taken on a tour of the Showground in your
private buggies with a stop to watch the elite of Showjumping
compete in the main Arena whilst you are in the comfort of your
VIP Grandstand seats.
v
At 11:45 am you will be escorted to our Ladies Marquee and, once
again, have VIP seats for the Morning Fashion Shows and be able to
view the select trade stands.
v
At 1:00pm you will be served a four course Luncheon, with wine, in
the exclusive Presidents dining area.
This being Ladies day, and the opening day of the Show, there is a
degree of ceremony, with invited guests in there finery and an
atmosphere of gentile sophistication.
v
After lunch back to our Ladies Marquee for the afternoons events
including Cookery Challenge, and Canapé and Cake tasting.
v
3:00 pm your party will take afternoon tea in the Presidents
Marquee.
v
At 3:30 pm back to your VIP Grandstand seats to watch the Main
arena entertainment and the various Showjumping events of the day.
v
Or if you prefer a leisurely stroll around the Showground visiting
the numerous marquees, including our Foodhall, where hand picked
food retailers offer you the finest foods. Much of which is
produced locally, but also foods with a continental flavour, or
you could visit the various animal-exhibiting tents that will be
displaying the very best examples of Livestock. The Countryside
arena will be in full swing with demonstrations of countryside
activities including Falconry and Gundog displays to mention but
two.
v
Your day will end at 5:00pm with a cool drink in the members bar,
when our photographer will be on hand to take that commemorative
picture .
v
Of course you and guests may stay for as long as wish to fit in
all those areas you simply did not have time to see during the
packed day. |
|
Example 2 |
Section sponsorship
Illustration: Sponsor Countryside Area.
This type of package will be exclusive.
This provides an opportunity to have your corporate name attached
to our Countryside Arena for the duration of the 2006 Show.
The R.L.A.S. in conjunction with The Countryside Alliance will
arrange the Countryside Area.
We will be pleased to offer visitors to the Show examples of
country pursuits that have been followed in the British
countryside for centuries, in what we hope will both enthral and
entertain.
This is an example one-day’s activity of the Arena.
|
10:00 |
Dog obedience demonstration |
|
10:40 |
Falconry Display |
|
11:10 |
Salmon and Trout Association………Fly Casting demonstration |
|
11:20 |
Sheepdog Display |
|
12 noon |
Hounds |
|
12:20 |
Gundog display |
|
12:40 |
Ferret display |
|
13:20 |
Dog obedience demonstration |
|
14:00 |
Hounds |
|
14:20 |
Salmon and Trout Association………Fly Casting demonstration |
|
14:40 |
Sheepdog Display |
|
15:20 |
Gundog display |
|
16:00 |
Falconry Display |
|
16:40 |
Salmon and Trout Association………Fly Casting demonstration |
Various static displays are also contained within the Countryside
area.
Included in this type of exclusive package would be…………
v
Your corporate name associated with the Countryside Arena for the
duration of the Show this eg “The John Fryers Ltd Countryside
Area”. The title will be used in any promotional material
including the Show Programme, and any public announcements during
the Show days.
v
Two banner advertisements on the Arena fencing.
v
Three days Showground and Main Arena Grandstand admission for 6
people
v
Morning Coffee for 6 per day
v
6 Presidents lunches, with wine, per day.
v
Afternoon teas for 6 per day.
v
VIP car parking for you and your guests.
v
VIP seating area at the Countryside Arena.
v
Commemorative Picture each day.
If sponsoring a competitive section then the main sponsor will be
invited to present any Society awards.
Total cost £2000.00
(Whilst Section Sponsorship will be an exclusive arrangement,
classes within the section are open to Sponsorship from
individuals or companies). |
|
Example 3 |
Main Ring sponsorship
This package would include
v
Your corporate name associated with the Main Ring for the duration
of the Show eg. “The Joseph Blake Arena”.
The title will be used in any promotional material including the
Show Programme, and any public announcements during the Show
days.
v
3 days Showground admission for 4 people per day
v
3 Days Grandstand admission for 4 people per day
v
Morning Coffee for 4 per day.
v
4 Presidents lunches per day, with wine, per day.
v
VIP car parking for you and your guests.
v
4 banner advertisements on the Main Ring fencing.
Total cost £1750.00 |
|
Example 4 |
|
Advertising package.
This package includes the following………
v
Full colour, full-page advertisements placed on either the inside
front or inside back page of all Section schedules. 10,000 will be
mailed out to potential exhibitors of all competitive sections
from January until April.
v
Full colour, full-page advertisement placed on either the inside
front or inside back page of the Show Programme.
Programmes are on sale during each of the Show days. Anticipated
sales for are 12,000 copies.
v
Full colour, full-page advertisement placed on either the inside
front or inside back page of the Show Catalogue.
Catalogues contain details of all competitive entries and are
purchased by the hundreds of exhibitors, their supporters and
enthusiasts of all animal sections.
Anticipated sales are 1500.
v
Four strategically placed Showground banner advertisements.
v
Total copies (approximated) 23,500
v
Total visitor count (approximated) 55,000 over three days.
Package cost ..£ 1200.00 (Not including production of artwork
etc)
Advertisements for Schedules, Programme, Catalogue, R.L.A.S. web
site and Showground can be purchased individually see attached
rate card. |
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